They put the Choking Hazard Warning on both long sides of the box and made the title of the game way smaller than it needed to be. The way my shelving is, I wanted to stack/display the game with the long side showing. But, because of the ugly warning that occupies about 60% of the side, that doesn't work for me. I own a lot of games and this is the ONLY one that didn't have the warning on the bottom (and usually in the corner) next to the UPC. If it were on the bottom of the box, the name of the game coulda been 3 times larger, and actually readable from more than 3m away, too. It's a little nit-picky, but I still think it's a very stupid design choice, IMHO.
Ha! That's an unexpected reason not to like a game box!
Anyway, since the box doesn't close very well, and there are cards in it, shelving it vertically is a perilous matter and I wouldn't recommend it. (Same with Pocket Landship, I had to gather all the dice on the floor many times before giving up putting it vertically).
What I didn't like was the insert. Utterly useless. I threw it away.