I suspect many of you have seen this, but isn't $1million kinda high for a Pledge Goal? They're almost ¾ of the way there, though! Maybe there's been a lot of that, but I just missed it.
Image Source: Kickstarter
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I suspect many of you have seen this, but isn't $1million kinda high for a Pledge Goal? They're almost ¾ of the way there, though! Maybe there's been a lot of that, but I just missed it.
Image Source: Kickstarter
Kickstarter is fascinating in that all sub-communities have their own practices.
For board games, it is of a tremendous importance to fund within the first 48 hours, otherwise people will get turned off. Therefore, creators have a strong incentive to offer an artificially low funding goal (which may backfire, e.g. with the second Euthia campaign that had a "real" funding goal of 1.5 million bucks). Most of the big minis campaigns on KS full of stretch goals have, I think, a real funding goal approaching half a million. Hence when Anastyr got 300k, it seemed a lot (especially compared to the dummy funding foal), but it sent them straigt to bankruptcy.
In video games, the tendency is very different. The funding goal is typically high (easilt 100k or 200k), and the progression toward it is spread across the whole campaign. It is not uncommon to reach that goal only toward the end of the campaign.
The same holds for animation/movies. They need a high budget, and the campaign is really a struggle toward that goal.
It's a different way to "live" a KS campaign. I bet board games Kickstarters have their very specific ecology, mostly because they have now become a commonplace pre-order system. Reviews, full-fledged prototypes, a nearly finalized rulebook, have become the standards, while it's at odds with the idea of kickstarting a project. It's really about funding production and assessing the actual demand for the product.